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The foundation of successful real estate negotiations
is the gathering of complete and timely information about
every available space and building as well as identifying
those landlords who need tenants the most. The legal community
calls this process performing due diligence.

Nowhere is this more important, or more difficult to accomplish,
than in commercial real estate.

Because there is no comprehensive data base readily available to
commercial tenants, inexperienced business people perform their
due diligence by driving the streets looking for Space Available
signs in front of buildings, or by calling off ads or brochures.

While these methods may appear logical, keep in mind that property
signs, ads and brochures rarely list the size of any vacancies and
the price, which can change daily. Consequently, these methods are
inefficient and time consuming and place the well-meaning but
uninformed tenant in front of, and at the mercy of, the well-informed
broker/agent.

The various listing agents/brokers can easily identify
(read: exploit) the needs of those tenants who represent themselves
by asking seemingly innocuous, but revealing questions.

Under the guise of helping the tenant locate suitable space, listing
brokers/agents routinely steer tenant inquiries to properties
they represent, or to less desirable properties listed by others
in an effort to sell the tenant on a particular building.

Therefore, tenants who represent themselves in the important step
of identifying potential properties unknowingly create leverage
for the landlord and dilute their negotiating leverage throughout
the rest of the process.

Remember, as specialist in Tenant Representation, I work for
you, never for landlords or their brokers. As a result of having
completed hundreds of commercial real estate transactions, landlords
and their brokers contact me daily with updates on availabilities,
pricing and special leasing incentives.

I make it my business to know about vacancies in every building
and, just as important, as much about the landlords true
needs as is possible. This gives my clients valuable negotiating
leverage at the bargaining table.
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